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The Choice for Strategy, Services, and Solutions |
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MARKETING STRATEGIES INC.
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¨ The Plan Is Discussed, but Never Written ¨ The Plan Is Too Vague ¨ The Plan Is Too Detailed ¨ Internal Roles Are Not Defined ¨ All Essential Elements of the Plan Are Not Considered ¨ Inefficient Marketing Systems Provide Poor Feedback and Follow-Up ¨ Targeted Markets Are Not Focused ¨ Leaders Disagree With Elements and Execution of the Plan ¨ Clients Do Not Remain Committed to the Plan |
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Why Marketing Plans Fail |
